Privacy Policy

Company Information

Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when using our AI Optimisation Checker service:

• Contact Details: Name, email address, phone number, company name
• Website Information: URLs you submit for analysis
• Communication Records: Messages sent through our contact forms or email
• Marketing Preferences: Your consent to receive marketing communications

Technical Information

We automatically collect certain technical information when you use our service:

• Usage Data: Pages visited, time spent on pages, analysis requests
• Device Information: Browser type, operating system, device identifiers
• Network Data: IP address, location data (city/country level)
• Performance Data: System performance metrics and error logs

Website Analysis Data

When you submit a website for analysis, we collect and process:

• Website Content: HTML content, metadata, images, and structure
• Performance Metrics: Loading speeds, accessibility scores, SEO factors
• Technical Analysis: Code quality, AI discovery factors, structured data
• Analysis Results: Generated reports, scores, and recommendations

How We Use Your Information

Primary Services

• Website Analysis: Performing AI optimisation and discovery assessments
• Report Delivery: Sending analysis results via email to your provided address
• Service Improvement: Enhancing our analysis algorithms and user experience
• Technical Support: Providing assistance and troubleshooting

Marketing Communications (With Consent)

With your explicit consent, we may use your information for:

• Newsletter: AI insights, industry updates, and best practices
• Service Updates: New features, improvements, and announcements
• Educational Content: Guides, webinars, and research publications
• Business Opportunities: Relevant services and consultation offers

Legal Compliance

• Privacy Act 1988: Complying with Australian Privacy Principles
• Spam Act 2003: Ensuring lawful electronic communications
• Data Breach Notification: Meeting regulatory reporting requirements
• Record Keeping: Maintaining required business and tax records

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

Service Providers

• Email Services: SendGrid for delivering analysis reports and communications
• Cloud Hosting: Microsoft Azure for secure data storage and processing
• Analytics: Website performance and usage analysis tools
• Security Services: Threat detection and security monitoring providers

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes, court orders, or government requests
• Protect our rights, property, or safety, or that of our users
• Investigate potential violations of our terms of service
• Respond to claims of intellectual property infringement

Business Transfers

In the event of a merger, acquisition, or sale of business assets, user information may be transferred as part of the transaction. We will notify users of any such change in ownership or control of personal information.

Your Privacy Rights

Under Australian privacy law, you have the following rights regarding your personal information:

Making a Privacy Request

To exercise your privacy rights, please contact our Privacy Officer:

Privacy Complaints

If you believe we have breached your privacy rights, you can:

1. Contact us directly to resolve the matter
2. Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)
3. Visit oaic.gov.au for complaint procedures

Security Measures

We implement comprehensive security measures to protect your personal information:

Technical Safeguards

• Encryption: All data transmitted using industry-standard SSL/TLS encryption
• Secure Storage: Data stored on encrypted servers in Australian data centres
• Access Controls: Multi-factor authentication and role-based access permissions
• Regular Updates: Security patches and system updates applied promptly

Operational Security

• Staff Training: Regular privacy and security awareness training
• Background Checks: Security screening for personnel with data access
• Incident Response: Procedures for detecting and responding to security breaches
• Data Retention: Automatic deletion of data after retention periods expire

Data Breach Notification

In the unlikely event of a data breach that may cause serious harm, we will:

1. Notify the Office of the Australian Information Commissioner within 72 hours
2. Notify affected individuals as soon as practicable
3. Provide clear information about the breach and recommended actions
4. Take immediate steps to secure the data and prevent further breaches

Third-Party Services

Our service uses the following third-party providers to deliver our AI optimisation analysis:

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected:

Automatic Deletion: Our systems automatically delete personal information when retention periods expire, unless we are required by law to retain it longer.

Early Deletion: You can request deletion of your data at any time by contacting our Privacy Officer, subject to any legal retention requirements.

Contact Us

If you have any questions about this privacy policy or our data practices, please contact us:

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes:

• We will update the "Last Updated" date at the top of this policy
• For significant changes, we will notify users via email (if you have provided your email address)
• The updated policy will be posted on our website
• Your continued use of our service constitutes acceptance of the updated policy

We encourage you to review this privacy policy periodically to stay informed about how we protect your information.